The Skittles Holiday Pawn Shop: 91 packs for books

During the post-Xmas Boxing Week of 2015, the Wm. Wrigley Jr. Company temporarily occupied a vacant storefront on Queen St. West, to implement a localised marketing campaign. The sly, winking conceit of the campaign is best explained here:



‘Dale the Deal-Maker’ (and his cheerful helper elves) happily accepted your unwanted gifts and holiday items—in exchange for delicious Skittles candy. The accumulated goods were then donated to charity.†

The fanciful pleasure of trading stuff for candy captivated Bunz, and many of us went to visit. I certainly couldn’t resist the lure.

I brought in several books I didn’t think I would ever be able to trade:


To my surprise and delight, I was given two hefty bags bulging with confectionery. Here’s what 40 packs of Skittles looks like:


The experience was genius. The ‘staff’ at the Pawn shop strictly maintained character as incredibly cheerful elves, pretending to sternly and meticulously assess the value of your goods, and then joyfully dispensing a corresponding amount of candy.

Emboldened, I came back the following day (the last day of the shop) with another set of unloved titles:



In return I got another huge pile of Skittles (51 packs):


It was an extremely feel-good campaign, and I congratulate the Wrigley Jr. marketing department for a job well-done. I believe that they ultimately gave away over a hundred thousand packs.

What does this have to do with Bunz?

A flood of the candy surged through Toronto’s hipster population. Inevitably, some Bunz tried to trade their Skittles. This struck me as hilarious, and I decided to give away or trademine as well. The notion of trying to eat 91 packs of Skittles seemed absurd, so why not use them for trades?

We’ll find out shortly how this went over...

More on the Holiday Skittles Pawn Shop here. Bonus video of the aftermath:



† Alas, the charity to which the Holiday Pawn Shop goods were delivered was the Goodwill Toronto Re-Use Centre—which went belly-up about a month later. Whoops. But at the time Goodwill was still an ongoing, legit operation in Toronto, as far as anyone knew, so I don’t fault the Wrigley people for the blunder. I hope at least some of the donations did some good.

Look at that smiling face!



Next—(Heretical) Trade 28: Burrito for booze delivery
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